Soya

The way in which we publish consumer data from TNS has changed. To provide more useful data, we have split TNS information into the following sections:

• Overview of consumer liquid milk market
• Pasteurised (excl. modified)
• Modified milk
• Filtered milk
• Organic
• Soya
• J&G (Jersey & Guernsey)
• Retail and doorstep

Each page will give a snapshot of the market in terms of volume and expenditure.

The latest figures for Soya show that the 52 week period ending 13/07/08, sales have increased by 5.3% (2.1m litres) to 82.0m litres. Expenditure on Soya has also increased by 2.2% (£1.6m) to £74.6m. The average price of Soya has fallen over the same period, by 2.9% to £0.91/litre.

Please see Notes to data at the bottom of the page

* This graph compares sales on a yearly basis to see how much the market has grown, if the graph were ever to go below 0%, the market would be contracting compared to the previous year.

Source: TNS Worldpanel

Notes to Data

• The tables on this sheet show the expenditure, volume, and average price of liquid milk sold in Great Britain over the last 52-week period.  Please note that the price differentials for different fat levels of milk are probably due to different purchase pack size trends.  A degree of caution needs to be taken with these figures as with all market data.
• All % changes are based on year on year change.