
Published 25 July 2008
Pasteurised
The way in which we publish consumer data from TNS has changed. To provide more useful data, we have split TNS information into the following sections:
- Overview of consumer liquid milk market
- Pasteurised (excl. modified)
- Modified milk
- Filtered milk
- Organic
- Soya
- J&G (Jersey & Guernsey)
- Retail and doorstep
Each page will give a snapshot of the market in terms of volume and expenditure.
Latest TNS data for the 52 weeks ending 13/07/08 shows that sales of pasteurised milk (excluding modified milk) stood at 4,105.3m litres, 24.4m litres (0.6%) more than the previous year. Over the same period, whole milk sales fell by 19.4m litres (1.9%) to 999.9m litres. Skimmed milk has shown the biggest relative year on year increase (4.1%), or 19.1m litres to 479.9m litres. Semi-skimmed milk sales also showed some year on year growth, up by 24.7m litres (1.0%) to 2,625.5m litres.
Expenditure is also up compared to the previous year, by 12.9% (£294.1m) to £2,580.3m. Whole milk expenditure increased by 10.0% to £631.3m, with semi-skimmed milk increasing by 13.5% (£195.3m) to £1,641.7m. Skimmed milk increased by the highest margin, up by 15.6% (£41.6m) to £307.4m.
Please see Notes to data at the bottom of the page
52 Week Data Ending |
||||
| VOLUME (MILLION LITRES) | 15-Jul-07 |
13-Jul-08 |
Yr on Yr |
|
| Whole Milk | 1,019.3 |
999.9 |
-1.9% |
|
| Semi-Skimmed | 2,600.8 |
2,625.5 |
1.0% |
|
| Skimmed | 460.8 |
479.9 |
4.1% |
|
| TOTAL | 4,080.9 |
4,105.3 |
0.6% |
|
| EXPENDITURE (£MILLIONS) | 15-Jul-07 |
13-Jul-08 |
Yr on Yr |
|
| Whole Milk | 574.1 |
631.3 |
10.0% |
|
| Semi-Skimmed | 1,446.4 |
1,641.7 |
13.5% |
|
| Skimmed | 265.8 |
307.4 |
15.6% |
|
| TOTAL | 2,286.2 |
2,580.3 |
12.9% |
|
| AVERAGE PRICE (£/Litre) | 15-Jul-07 |
13-Jul-08 |
Yr on Yr |
|
| Whole Milk* | 0.563 |
0.631 |
12.1% |
|
| Semi-Skimmed* | 0.556 |
0.625 |
12.4% |
|
| Skimmed* | 0.577 |
0.640 |
10.9% |
|
| Weighted Average ** | 0.560 |
0.629 |
12.3% |
|
* Please note: Although there is a difference in price between fat types, supermarket own brands retail at the same price regardless of fat type. This information includes retail, doorstep and middle ground markets.
** This is a weighted average across fat type.

Source: TNS Worldpanel
Notes to Data
- The tables on this sheet show the expenditure, volume, and average price of liquid milk sold in Great Britain over the last 52-week period. Please note that the price differentials for different fat levels of milk are probably due to different purchase pack size trends. A degree of caution needs to be taken with these figures as with all market data.
- % changes will differ slightly from the information in the tables. This is because changes were taken from raw figures and are therefore not subject to changes caused by rounding.
- All % changes are based on year on year change.
