Overview of consumer liquid milk market

There has been a change to the way in which we publish consumer data from TNS. To provide more useful data, we have split TNS information into the following sections:

• Pasteurised (excl. Modified)
• Modified Milk
• Filtered Milk
• Organic
• Soya
• J&G (Jersey & Guernsey)
• Retail and doorstep

Each page will give a snapshot of the market in terms of volume and expenditure.

Total milk sales for the year ending 28/12/08 increased by 0.35% (17.1m litres) to a total of 4,896.2m litres compared to the previous year. Over the same period, expenditure has also increased by 13.32% (£382.2m) to £3,252.2m.

Source: TNS Worldpanel

*Please note the categories above are not mutually exclusive, for example, pasteurised organic milk will be included in both pasteurised and organic. The list of categories is also not exhaustive, meaning that the sum of the individual categories will not equal the total market figure.  

Notes to Data

• % changes will differ slightly from the information in the tables. This because changes were taken from raw figures and therefore no subject to changes caused by rounding.
• All % changes are based on year-on-year change.